Podcast: Why Culture is Important in Strategy | Tevis Trower 030

"Culture Eats Strategy"

Host: Jaime Jay

Culture impacts the members of a company individually and as a whole. Today, Tevis Trower talks about corporate mindfulness, relationship strategy and how culture affects you as a person.

“Culture is conversation, literally. You don’t shape culture through programs and policies. You express culture, you don’t fix it.” – Tevis Trower

Corporate Mindfulness Guru for the New Millenium


Tevis is a pioneer in optimizing corporate cultures. Heralded in bestselling Megatrends 2010 as “Corporate Mindfulness Guru for the new Millenium”, she has assisted various powerful organizations in optimizing their most precious assets: human beings.

She has also created and facilitated global executive immersions for different prestigious organizations across multiple industries.


Listen here: https://podcasts.apple.com/us/podcast/why-culture-is-important-in-strategy-tevis-trower-030/id1440046843?i=1000433965510 

Strategy in Improving Culture

For over 17 years, Tevis stayed motivated and focused in helping people to improve their culture.

“Culture is a word that expresses the rules of the game – rules of how are we going to interact, of what we talked about and what we don’t, how we stay safe, how we belong and how we succeed.” – Tevis Trower

According to Tevis, we are afraid of our own needs and messiness. She would like to know when was the last time that we really held up a mirror, looked into our own eyes and held them?


These self-inquiries ‘Who am I?’ and ‘How am I behaving every day?’ scare her especially when adding money and tribal fears around safety and survival. It also affects when they are subjected to the optics of leadership to operate at that level of transparency, that few of us have seen modeled before.


The Role of Leaders

We are creating a corporate infrastructure, an organizational infrastructure. And it is not just corporate America, these are non-profits and political structures.

“The fish rots from the top, we don’t have an employee engagement problem, we have a leader problem.” – Tevis Trower

It is anywhere that more than zero human beings are present in the room – this is YOUalone in the room. You are accountable for what you are bringing to a culture.

Download and listen to Why Culture is Important to Strategy to learn more. Remember to let Tevis know you heard about her on Culture Eats Strategy with Jaime Jay!

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